MAX-DIFF Sample

Overview

In a Max-Diff question, respondents are shown a set of items and asked to select the best and worst options. This method can also be used to measure the most and least important, appealing, preferred, or relevant items.

Implementing a Max-Diff Task in a Survey

The attached sample survey demonstrates how to include a Max-Diff section in a SurveyToGo survey.

As part of the implementation, you will need an external Excel file that contains the required Max-Diff rotations. The attached sample Excel file is used as a Subject Store in the sample survey.

When creating your script, make sure to load the Max-Diff Excel file as a Subject Store so the survey can access and use the rotation data.