Tracking Sheet Sample

 

Overview

In some market research projects, interviewers may need to make several attempts to successfully complete an interview with a household in a specific area. This process is commonly referred to as a Tracking Sheet.

The goal is to complete one interview with one respondent in a household. If the first attempt is unsuccessful, for example if no one is home, no eligible respondent is available, or the respondent refuses to participate, the interviewer can make additional attempts for that same household.

If all attempts for that household are unsuccessful, the interviewer can move on and try to complete the interview with the next household.

This requires a scripting technique that allows the interview to be stopped and resumed multiple times, with the flow determined by the outcome of each visit.

The attached sample survey demonstrates the general structure, logic, and flow of a tracking sheet. In this sample, the interviewer can attempt interviews for up to 10 households, with up to 3 visits per household.