CAWI Online Surveys with SurveyToGo

Overview

SurveyToGo: allows various data collection modes including CAPI face-to-face, CAWI online interviewing etc. In this guide we will describe the major common steps that you will follow when building a CAWI survey.

• Script creation: The overall concept is that you would script a CAWI survey in the same manner you would for a CAPI one. You would be adding the questions and logic in the exact same way with the script designer in the Studio.
  
  
• Testing your Survey: During script design you can preview the survey through the emulator so you have a CAWI preview and you now also have a way to generate a test link so you can test it on a browser as well:
   
  
  
• Look and Feel: When you are done with basic script flow testing you can set/personalize the look and feel. This is done on the CAWI tab of the survey:
  
   
  
  
• End Pages: Working with Panel companies may require you to configure your survey to allow panel companies to manage it (customize the links, redirected termination pages etc.).
  
• Setup the Quotas & Targets in your survey. 
  
• Link generation: You have various ways to create your survey links where each method will fit a different surveying scenario. This is a very important step and understanding the difference between the options is crucial here.

There are 4 types of links available:

 

• Access-All Links - A single link that will be shared across all respondents - should be used when there is no need to follow up or have the identification of each respondent
• Dynamic Unique Links - The Anonymous Unique links would normally be used when working with Panel Companies.
• CAWI Participants Lists - Create survey links for a predefined participant list, pre-populated with additional information available before the survey begins.
• Manual Entry Links - Use this option to create manual links for specific email addresses. 
  
• Distribution: If you want to distribute your links to a defined respondent list directly from SurveyToGo:
  • Create the respondents list
  • Create links to every respondent and send
  • Create the Email Connector/s
  • Customize the distribution email template
  • Determine various filtering and sending options
    
• Monitoring Progress: monitoring the progress of your CAWI survey can be done via the Studio through the Operations Console for completed interviews then through the progress report for the distributed links. 
  • Review the completed interviews through
    • The Operations Console
      
  • Review  your Incomplete interviews