Transcription options (NVivo 15 Mac)

Transcription is a challenge most researchers face at some stage. While transcribing your own data gives you good familiarity with the material, it is impractical if there is a large volume of it.

Automated transcription with NVivo Transcription

NVivo Transcription is an automated transcription service that is fully integrated with NVivo.

While working in NVivo you can open an audio or video file and send it to NVivo Transcription to be transcribed. You can then download the transcript into your project and continue working. NVivo Transcription (NVivo 15 Mac)

Do it yourself

If you decide to transcribe the material yourself, you can play the media in NVivo and transcribe it as you listen.

You can adjust the audio speed and use shortcut keys to make things easier. To really free things up, you might want to use a foot pedal. Create transcripts (NVivo 15 Mac)

If the structure of conversation is important to you (maybe you're a sociolinguist or phenomenologist), then you'll probably want your interviews or focus groups fully transcribed. If you're on a fact-finding mission (not really interested in the subtleties of expression) then maybe taking notes is all you need to do.

Say 'no' to transcripts

Since you can code your audio or video sources directly, maybe you don't need transcripts at all. For example:

1. Listen to your interviews.
2. Each time you hear participants talk about real estate and development, select the section on the timeline and code it at the code Real estate and development.
3. Open the code Real estate and development and listen to all the coded snippets in one place by selecting the Audio tab in the Detail View.
4. Make a memo to summarize your findings. Memos (NVivo 15 Mac)

Depending on your research goals and methodology this approach may work for you. The only draw-back is that you can't use Text search or Word Frequency queries to find content in the interviews (although you can search and code the memos you make).

I don't need synchronized transcripts

Maybe you already have your interviews transcribed as Word documents and don't want them synchronized with a media file. This is perfectly fine—just import the transcripts as document sources and get coding.

Plan ahead for autocoding

The structure of a transcript can facilitate autocoding in NVivo—a really useful feature if you want to get your material organized quickly.

For example, if you have a transcript column that identifies each speaker, then you can use autocoding to gather everything a particular person says. Similarly, if you have interview documents with headings that identify each question, then you can autocode based on heading styles and gather all the answers to each question. Automatic coding techniques